Photography first
We directed the product photography and built the storefront around it: clean surfaces, generous space, and layouts that let texture and detail do the selling.
dsstrands
Premium braided wigs and e-commerce excellence.
- Duration
- 2.5 months
- Project type
- E-commerce DevelopmentUI/UX Design
- Team
- UI DesignerE-commerce SpecialistFrontend Developer
- Scope
- Custom StorefrontProduct Photography DirectionCheckout Optimization
The bigger picture.
dsstrands brings natural-looking braided wigs to a global audience. The store focuses on a clean, premium aesthetic that emphasizes the craftsmanship of the products, from Sassy Wigs to the 12-inch Hotline collection.
The challenge.
dsstrands sells premium, hand-crafted braided wigs to a global audience — products whose value is in the craftsmanship you can see. Generic storefront templates buried that craft under clutter, and every extra step at checkout cost real orders. The store had to feel as considered as the product, and convert like it means business.
How we approached it.
Collections with a spine
From Sassy Wigs to the 12-inch Hotline collection, we structured the catalog so shoppers can find their fit in a couple of taps instead of a scroll marathon.
A checkout that gets out of the way
We stripped friction from cart to confirmation — fewer fields, clearer states, no surprises — because premium should never feel complicated.
What we delivered.
- Custom e-commerce storefront
- Product photography direction
- Collection and catalog architecture
- Optimized checkout flow, live at dsstrands.com
Next project
920Luxury
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