Strategy before screens
We mapped the customer journey end to end — from first visit to unboxing — and used it to decide what the platform needed, and just as importantly, what it didn't.
920Luxury
Defining luxury e-commerce for the modern shopper.
- Duration
- 3.5 months
- Project type
- Product StrategyDigital Experience
- Team
- Brand StrategistUI/UX DesignerFrontend Engineer
- Scope
- Mobile-First DesignCustomer Journey MappingSecure Transactions
The bigger picture.
920Luxury aims to disrupt the luxury retail space with a platform that is as sophisticated as the products it sells. We focused on micro-interactions and a minimalist UI to let the products shine.
The challenge.
Luxury retail online has a habit of feeling like ordinary e-commerce with higher prices. 920Luxury wanted the opposite: a platform as considered as the goods it sells, where the experience itself signals what the brand stands for. That meant sweating details most stores skip — and refusing to let the interface compete with the products.
How we approached it.
A minimalist stage for the products
Mobile-first layouts, restrained type, and disciplined spacing keep every screen quiet, so the products are always the loudest thing on it.
Details that reward attention
Micro-interactions acknowledge every touch, and secure, reassuring transaction flows carry the same polish through to payment.
What we delivered.
- Product strategy and customer journey mapping
- Mobile-first digital experience
- Micro-interaction and motion language
- Secure transaction flows, live at 920luxury.com
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